Mardou&Dean was founded in 2006 by Ingrid Bredholt and Patrik Rosenfors. Inspired by Beatnik culture and literature, Ingrid and Patrik create clothes fit for the urban traveler. The modern travelling couple, in constant motion and emotion, is central to the marketing philosophy. With fit and quality in focus, the thin sharp silhouette is a trademark of Mardou&Dean clothing. The cut is edgy but simple and the look crisp, but easy. The idea behind Mardou&Dean is to design a wardrobe of unique, tailored pieces of the finest fabrics and leathers as well as simple everyday wear like t-shirts and jeans. Patrik and Ingrid believe that every garment has its own prime period, that is, time mellows and defines each piece uniquely. In accordance with this, Mardou&Dean aspire to a state of mind rather than the dictates of a passing norm. It is hoped that Mardou&Dean clothing will imbue the wearer with a sense of euphoria. They showed their first collection in spring 2007; introducing ‘Mardou&Dean Jeans’ with jeans for both men and women. Today the jean collection consists of approximately 15 styles for each gender ranging between skinny fits in dark washes to more relaxed distressed styles. Sweaters and t-shirts were added to the line in autumn 2011, followed by leather pieces in spring 2012. In February 2010, a second line, ‘Mardou&Dean Souterrain’ premiered at Copenhagen Fashion Week, showing a capsule collection as a preview of what Mardou&Dean were aiming for. The collection consisted of tailored gowns, pants, shirts, jackets and outerwear. The line will have it´s official launch for Spring/Summer 2013. During Oslo Fashion Week in February 2010 Mardou&Dean received the prestigious Norwegian Fashion Award ‘Designer Of The Year’. In March 2012 the label received the Costume Award for ‘Best Norwegian Designer’ voted by the public. Patrik and Ingrid has since the start encouraged collaborations with other creatives which has been and is an important part of the labels history and future.